ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Ali Kazmi & Bryce Whitwam
90 episodes
1 week ago
ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
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ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
AI as Co-Creator: Redefining the Marketing Process with Pierre Berard
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
53 minutes
6 months ago
AI as Co-Creator: Redefining the Marketing Process with Pierre Berard
How will AI impact marketing teams, agencies, and processes? While 85% of marketers report using AI tools, they struggle to integrate AI into the workplace. How can you make work? We’re joined by Pierre Berard, former China hand and a senior marketing executive who’s led some of the world’s top luxury and consumer brands and is now the founder of alphabrand.ai. This new platform helps marketers work faster, smarter, and more creatively with AI.
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
