Join us for an engaging conversation with Cynthia Lohr, Co-Owner and Chief Brand Officer of J. Lohr Vineyards & Wines and Josh Baldovino, Marketing Manager, where the duo dives into Cynthia's journey from her childhood experiences to becoming a pivotal figure in the family business.

Watch Cynthia take on a blind tasting of three beautiful Chardonnays, and learn about the history, challenges, and innovations that have shaped J. Lohr over the last 50 years.

Timestamps:

00:59 Cynthia Lohr's Early Influences and Family Business

02:56 Cynthia's Journey and Career Milestones

07:12 Returning to J. Lohr

16:21 Family Dynamics and Lessons Learned

24:35 The Evolution of Wine Marketing

27:00 Modern Consumer Journey and Technology

28:56 The Role of Competitions and Contests

31:49 Wine Tasting and Identifying Profiles

34:56 Blind Tastings and Their Benefits

38:11 Choosing Wines for Different Occasions

41:45 Breaking Wine Rules

43:04 Overrated or Underrated

Taste along:

J. Lohr Chardonnays:

https://www.jlohr.com/wines/all-wines/white-wines/chardonnay

Watch Next:

Time Travel in a Glass | J. Lohr Hilltop Cabernet Sauvignon Vertical Tasting

https://youtu.be/tiFUM49-C7E