The kind of moment that keeps a dream alive doesn’t always arrive with a banner; sometimes it’s a quiet ping at the register and a lump in your throat. We finally crossed the sales number we set five years ago—through shutdowns, grief, a newborn, and more near-misses than we care to count—and it hit us with a wave of validation bigger than the math. The goal wasn’t about getting rich; it was about proving this American-made lifestyle brand could stand on its own legs and keep serving a commun...
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The kind of moment that keeps a dream alive doesn’t always arrive with a banner; sometimes it’s a quiet ping at the register and a lump in your throat. We finally crossed the sales number we set five years ago—through shutdowns, grief, a newborn, and more near-misses than we care to count—and it hit us with a wave of validation bigger than the math. The goal wasn’t about getting rich; it was about proving this American-made lifestyle brand could stand on its own legs and keep serving a commun...
Faced with balancing career and family, DJ Keith makes a life-changing decision to step away from his longtime gig at Bentley Saloon to focus on fatherhood and more profitable ventures. • Reflecting on a successful final "Mullets and Daisy Dukes" night with strong crowd participation • Struggling with staff tensions around playing past the scheduled 11 PM end time • Entertaining an enthusiastic bachelorette party that inspired extending the night • Delivering an unplanned, emotional fa...
Share The Struggle
The kind of moment that keeps a dream alive doesn’t always arrive with a banner; sometimes it’s a quiet ping at the register and a lump in your throat. We finally crossed the sales number we set five years ago—through shutdowns, grief, a newborn, and more near-misses than we care to count—and it hit us with a wave of validation bigger than the math. The goal wasn’t about getting rich; it was about proving this American-made lifestyle brand could stand on its own legs and keep serving a commun...
