The kind of moment that keeps a dream alive doesn’t always arrive with a banner; sometimes it’s a quiet ping at the register and a lump in your throat. We finally crossed the sales number we set five years ago—through shutdowns, grief, a newborn, and more near-misses than we care to count—and it hit us with a wave of validation bigger than the math. The goal wasn’t about getting rich; it was about proving this American-made lifestyle brand could stand on its own legs and keep serving a commun...
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The kind of moment that keeps a dream alive doesn’t always arrive with a banner; sometimes it’s a quiet ping at the register and a lump in your throat. We finally crossed the sales number we set five years ago—through shutdowns, grief, a newborn, and more near-misses than we care to count—and it hit us with a wave of validation bigger than the math. The goal wasn’t about getting rich; it was about proving this American-made lifestyle brand could stand on its own legs and keep serving a commun...
Ever feel like you're putting everything into your business only to fall short of expectations? That's exactly where I found myself at the Skowhegan Fair this year. After days of watching people walk past my booth, enduring stretches of 5-6 hours without a single sale, I had to make a critical mental shift that entrepreneurs rarely talk about: redefining what success looks like mid-journey. When my original sales goals became clearly unattainable, I set new targets that would still represent...
Share The Struggle
The kind of moment that keeps a dream alive doesn’t always arrive with a banner; sometimes it’s a quiet ping at the register and a lump in your throat. We finally crossed the sales number we set five years ago—through shutdowns, grief, a newborn, and more near-misses than we care to count—and it hit us with a wave of validation bigger than the math. The goal wasn’t about getting rich; it was about proving this American-made lifestyle brand could stand on its own legs and keep serving a commun...
