This podcast is created in the form of educational fiction and it reflects my inner work while processing traumas, and practical changes I implemented in my life, to heal my traumas and transform. You will hear separate stories based on my life experiences as a woman who immigrated to the United States from Latvia, Eastern Europe. Even though most everything is based on my life events as I remember them, it is still fiction so details and people’s names will be changed, and embellishments will be added to enhance the listeners’ experience.
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This podcast is created in the form of educational fiction and it reflects my inner work while processing traumas, and practical changes I implemented in my life, to heal my traumas and transform. You will hear separate stories based on my life experiences as a woman who immigrated to the United States from Latvia, Eastern Europe. Even though most everything is based on my life events as I remember them, it is still fiction so details and people’s names will be changed, and embellishments will be added to enhance the listeners’ experience.
E31 | Three Half-Truths They’re Telling Women About Becoming an Entrepreneur After 50
She Became CEO
22 minutes
2 months ago
E31 | Three Half-Truths They’re Telling Women About Becoming an Entrepreneur After 50
If you’re a woman in your fifties or beyond and you’ve felt the pull to finally start that business, this episode is for you.
Messages are floating online that sound comforting, hopeful, even empowering—but they’re only half the story. And half-truths can cost you precious time, money, and confidence. In this episode, I unpack three of the most common half-truths about midlife entrepreneurship—what’s real, what’s missing, and what you actually need to know to build something that lasts.
With three decades of entrepreneurial experience, I’m not here to scare you. I’m here to respect you with the whole truth—so you can move forward with clarity, courage, and realistic expectations.
Key Takeaways
Half-Truth #1: “Online business is easy.”Starting is simple, sustaining isn’t. Community and trust—not just a platform—create longevity.
Half-Truth #2: “You don’t need your own product.”Affiliate marketing can work, but it’s still labor and rarely a full business. Vision, assets, and authenticity matter more.
Half-Truth #3: “Older entrepreneurs have cognitive advantages.”Experience is real leverage, but only if you also care for the midlife brain—nourishing it, protecting sleep, and managing energy.
Why unhealed trauma and menopause shifts can quietly affect your business stamina—and how to approach both with compassion and strategy.
Resources & Mentions
Dr. Lisa Mosconi on menopause as a neurological transition.
Dr. Daniel Amen on brain health and blood flow.
Entrepreneurs mentioned: Amy Porterfield, Lewis Howes, Jenna Kutcher, and Steven Bartlett.
Amen University for brain health insights.
Let’s Connect
This is why I’m building a trauma- and menopause-aware business coaching program for women—because pace, structure, and brain health aren’t side notes; they’re the infrastructure.
If this episode resonated with you, please check the links and resources at SheBecameCEO.com.
She Became CEO
This podcast is created in the form of educational fiction and it reflects my inner work while processing traumas, and practical changes I implemented in my life, to heal my traumas and transform. You will hear separate stories based on my life experiences as a woman who immigrated to the United States from Latvia, Eastern Europe. Even though most everything is based on my life events as I remember them, it is still fiction so details and people’s names will be changed, and embellishments will be added to enhance the listeners’ experience.
