This podcast is created in the form of educational fiction and it reflects my inner work while processing traumas, and practical changes I implemented in my life, to heal my traumas and transform. You will hear separate stories based on my life experiences as a woman who immigrated to the United States from Latvia, Eastern Europe. Even though most everything is based on my life events as I remember them, it is still fiction so details and people’s names will be changed, and embellishments will be added to enhance the listeners’ experience.
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This podcast is created in the form of educational fiction and it reflects my inner work while processing traumas, and practical changes I implemented in my life, to heal my traumas and transform. You will hear separate stories based on my life experiences as a woman who immigrated to the United States from Latvia, Eastern Europe. Even though most everything is based on my life events as I remember them, it is still fiction so details and people’s names will be changed, and embellishments will be added to enhance the listeners’ experience.
E35 | How to Start a Business That Works: Azgari Lipshi on Lessons from Failure, Passion Projects, and Market Demand
She Became CEO
58 minutes
3 weeks ago
E35 | How to Start a Business That Works: Azgari Lipshi on Lessons from Failure, Passion Projects, and Market Demand
Guest: Azgari Lipshi — entrepreneur, founder of Asgari.com, and serial business builder who has launched and sold companies across industries and continents.
Episode Summary:What does it really take to start a successful business — and how do you recover when passion projects fail?In this candid conversation, Ilze talks with Azgari Lipshi, a serial entrepreneur who launched her first supplement line in Bangladesh at 15 and went on to build multiple ventures. Currently, she owns a construction and remodeling business, LIV180, and a consulting company, Azgari.com, in the United States.
Azgari shares what she’s learned from early success, costly failures, and navigating a new business culture as an immigrant. She explains why she believes passion must meet market demand, why borrowing smartly can be better than self-funding, and why courage — not perfection — fuels entrepreneurship.
The episode also features a role-play segment in which I present three audience avatars (Ellen, Marta, and Nicole) — women in midlife considering entrepreneurship — and Azgari offers tailored advice for each. Whether you’re an analyst trapped in a corporate job, an immigrant dreaming of cultural entrepreneurship, or someone starting over with no formal business education, Azgari’s insights will help you see that it’s never too late to start smart.Watch the full episode on YouTube.
Key Takeaways
Start with validation, not emotion. A great idea still needs market demand.
Passion projects fail without profit planning — and that’s okay. Every loss teaches leverage.
Loans aren’t the enemy. Using financing strategically can protect your savings.
Entrepreneurship after 40+ is possible. Your transferable skills are your biggest asset.
Failure is a PhD in disguise. Every setback prepares you for sustainable growth.
Contact Azgari via:https://azgari.com/
To inquire about being a featured podcast guest, please email me at:https://ilzebe.com/
She Became CEO
This podcast is created in the form of educational fiction and it reflects my inner work while processing traumas, and practical changes I implemented in my life, to heal my traumas and transform. You will hear separate stories based on my life experiences as a woman who immigrated to the United States from Latvia, Eastern Europe. Even though most everything is based on my life events as I remember them, it is still fiction so details and people’s names will be changed, and embellishments will be added to enhance the listeners’ experience.
