Marking Ourselves Down: Gender Disparity in Pricing

EXPLORE

Society & Culture

© 2024 PodJoint

00:00 / 00:00

Sign in

or

Don't have an account?

Sign up

Forgot password

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/73/a3/9f/73a39fa1-ec5e-c40e-f428-70f528cfe0d1/mza_15567968600482889851.jpg/600x600bb.jpg

She Counts

Questian Telka, EA & Nancy McClelland, CPA

18 episodes

6 days ago

She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in corporate, at a firm, or running your own show, this podcast offers a space to feel seen, heard, and understood. From taboo topics to everyday challenges, She Counts is more than a podcast—it’s a community where women in accounting, tax, and bookkeeping can come together and get real.

Show more...

All content for She Counts is the property of Questian Telka, EA & Nancy McClelland, CPA and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in corporate, at a firm, or running your own show, this podcast offers a space to feel seen, heard, and understood. From taboo topics to everyday challenges, She Counts is more than a podcast—it’s a community where women in accounting, tax, and bookkeeping can come together and get real.

Show more...

https://img.transistor.fm/nofIlHbILnhvVDYVGIyjIo4xsfBOXJp1TZ0Hes0UGng/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85Mjk0/NTEwOTYzNjhkZDAx/N2I2MzljZGRlMTVk/MzJjNy5wbmc.jpg

Marking Ourselves Down: Gender Disparity in Pricing

She Counts

1 hour 16 minutes

1 month ago

Marking Ourselves Down: Gender Disparity in Pricing

Candy Bellau joins Nancy and Questian to discuss a problem that costs women accountants thousands of dollars every year: underpricing. The conversation covers why women tend to charge 25-50% less than men for the same work, how compassionate pricing and relationship loyalty keep us trapped in unsustainable business models, and what changed when Candy discovered male colleagues were quoting double her rates despite having less expertise. The three dive into practical solutions, including reframing value-based pricing, building community support around fee conversations, and remembering that sustainable pricing is not only about personal profit, but also about taking care of your team.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Relay- https://relayfi.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts

(00:00) - Welcome to She Counts
(00:55) - Introducing Today's Topic and Guest
(01:38) - Personal Challenges and Support
(04:24) - Kandy's Story: Overcoming Hardships
(08:55) - The Turning Point: Changing Pricing Strategies
(12:57) - The Impact of Underpricing
(35:57) - Steps to Address Gender Disparities in Pricing
(41:37) - Balancing Personal Life and Business
(42:33) - Empowering Employees
(48:01) - No Margin, No Mission
(51:04) - Addressing Gender Disparities in Pricing
(56:01) - Building Confidence in Pricing
(59:20) - Practical Solutions for Better Pricing
(01:12:42) - Final Thoughts and Takeaways

Resources

Candy Bellau on LinkedIn - https://www.linkedin.com/in/candicejohnsonkramerica/
Unbalanced Podcast - https://open.spotify.com/show/4cikK2dd9JVvSmeyax58fQ
Sam Hallburn - https://www.linkedin.com/in/pbsaccounting/
Kramerica Business Solutions, Candy’s controllership company - https://kramericasolutions.com/
Vandelay Forensic Group LLC, Candy’s CFE/Private Investigator Agency - www.vandelayforensics.com
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
Candy & Heather Satterley on the Woodard Report podcast - https://report.woodard.com/articles/twr-podcast-episode-99-candy-bellau-rwwr-twrpod
Candy’s Woodard Report articles - https://report.woodard.com/articles/author/candy-bellau
Andrea MacDonald on LinkedIn - https://www.linkedin.com/in/andrea-macdonald-cpa-4704042b/
Carlos Garcia & Vanessa Vasquez - What Exactly to Say (for Accountants) at Intuit Connect - https://www.youtube.com/watch?v=2yJoFL1rERE

Links to articles and studies on gender pricing disparities:

https://www.sciencedirect.com/science/article/pii/S0749597808001234
https://dl.acm.org/doi/fullHtml/10.1145/3411764.3445636
https://www.kauffman.org/wp-content/uploads/2019/12/gender_compilation_83016.pdf
https://www.usatoday.com/story/money/usaandmain/2018/08/29/gender-wage-gap-women-entrepreneurs-time-give-yourself-raise/1123545002/
https://www.inc.com/kimberly-weisul/why-women-business-owners-need-to-raise-prices.html
https://www.bcg.com/publications/2018/why-women-owned-startups-are-better-bet
https://www.sciencedirect.com/science/article/pii/S0749597808001234
https://www.jec.senate.gov/public/_cache/files/8a42df04-8b6d-4949-b20b-6f40a326db9e/the-pink-tax---how-gender-based-pricing-hurts-women-s-buying-power.pdf
https://thegalproject.com/2025/05/21/pricing-with-confidence/

SPONSORS: Forwardly, Relay, Client Hub

Join Our LinkedIn Page!

https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube

https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG

https://www.instagram.com/shecounts.show/

Connect with Nancy

https://www.thedancingaccountant.com/

https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian

https://www.reqoncilefinancials.com/

https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast

https://www.earmark.app/

This podcast is a production of Earmark Media

She Counts

She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in corporate, at a firm, or running your own show, this podcast offers a space to feel seen, heard, and understood. From taboo topics to everyday challenges, She Counts is more than a podcast—it’s a community where women in accounting, tax, and bookkeeping can come together and get real.