Have we just witnessed the biggest marketing flop of 2025?
Everyone’s talking about the latest film… Materialists, not because it was brilliant, but because the trailer set us up for one thing… and delivered something completely different.
People went in expecting a fun, flirty rom-com. What they got was a depressing existential drama. Cue disappointment. Cue backlash. Cue chaos online.
And as wild as that sounds…
This may be exactly what your content is doing to your dream clients.
In this episode, I’m unpacking:
• What Materialists got so wrong (and why the backlash is a marketing masterclass)
• Why your content is the trailer to your offer and what happens when they don’t match
• The invisible trust leak that happens when people feel misled by your marketing
• How to stop attracting the wrong people (or confusing the right ones)
• A simple way to make sure your content sets the right expectations and builds desire for what you’re actually selling
If you’ve ever felt like people love your content but don’t convert…
This is your reality check (and your fix).
🎧 Tune in for a spicy rant, some real talk, and a blueprint to stop your best offers from flopping harder than Materialists.
P.S. If this episode speaks to you, you’ll want to go back and listen to
- EP18: Branding in Disguise: https://podcasts.apple.com/au/podcast/18-branding-in-disguise-how-to-discover-your-brands/id1739877202?i=1000663610011
and
- EP47: Creative Burnout & Rediscovering Your Heart in Business: https://podcasts.apple.com/au/podcast/47-creative-burnout-rediscovering-your-heart-in-business/id1739877202?i=1000715202460
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