Black Friday or any promotion isn’t won by the biggest code. It’s won by the brand with the most influence.
In this solo, I’m breaking down how to sell through the busiest buying period without racing to the bottom. We talk clear messaging, real brand value, and why video marketing is your fastest path to trust. I’ll show you how to shape consumer behaviour with stories, proof, and consistency, not panic promos.
You’ll hear how to communicate value so your offer feels like the obvious choice, how to use video to deepen connection, and what to fix now so your end of year sales don’t rely on heavy discounts. If you want people choosing you over the lookalikes, this is your game plan.
🎧 Listen now and build influence that converts before, during, and after Black Friday.
–
Want more?
1. Hit follow! New episodes of She Got Lucky drop every Tuesday.
2. Get my FREE 5-Day Reels Challenge - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!
➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge
3. Want to be on the podcast? Send Alisha a voice message via Instagram with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated! ➡️ https://www.instagram.com/thesocialimpact.co/
4. Connect with Alisha on LinkedIn