On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
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On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
Amy Zitelman - Building a Differentiated Brand in an Ancient Category
Shelf Help: The Tactical CPG Podcast
45 minutes
1 month ago
Amy Zitelman - Building a Differentiated Brand in an Ancient Category
On this episode, we’re joined by Amy Zitelman, Co-Founder & CEO of Soom Foods, the chef-quality tahini brand she built with her two sisters. Amy and her team went with a foodservice-first go-to-market strategy that earned brand credibility with top chefs and eventually generated demand at the consumer and retail level, before launching on Amazon and eventually into national retail. She shares how a COVID home-cooking surge kicked things into another gear, ultimately leading to her f...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
