On this episode, we’re joined by Cody Allen and Alex Bennet, Co-Founders of Joon Foods, the award-winning pistachio brand that’s gone from zero to roughly 1,500 doors in just seven months. Built on a 300-year-old family recipe and a modern, flavor-forward approach, Joon is showing consumers what pistachios “really taste like”. We get into the realities of formulation and R&D, how they approached finding the right manufacturing partner for a unique cooking process, and why they chose to st...
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On this episode, we’re joined by Cody Allen and Alex Bennet, Co-Founders of Joon Foods, the award-winning pistachio brand that’s gone from zero to roughly 1,500 doors in just seven months. Built on a 300-year-old family recipe and a modern, flavor-forward approach, Joon is showing consumers what pistachios “really taste like”. We get into the realities of formulation and R&D, how they approached finding the right manufacturing partner for a unique cooking process, and why they chose to st...
BJ McCaslin - Exiting to Vita Coco, the Functional Future
Shelf Help: The Tactical CPG Podcast
40 minutes
3 weeks ago
BJ McCaslin - Exiting to Vita Coco, the Functional Future
On this episode, we’re joined by BJ McCaslin, the Co-Founder & CEO of Holy! Water, the beverage brand pushing the boundaries of function, combining ketones, nootropics, functional mushrooms, and in some SKUs, THC. A 20-year beverage veteran who previously built and exited Coco Café to Vita Coco, BJ brings a rare blend of street-level intuition, scientific curiosity, and battle-tested entrepreneurial grit. We dive deep into commercialization realities, the brutal economics of beverag...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Cody Allen and Alex Bennet, Co-Founders of Joon Foods, the award-winning pistachio brand that’s gone from zero to roughly 1,500 doors in just seven months. Built on a 300-year-old family recipe and a modern, flavor-forward approach, Joon is showing consumers what pistachios “really taste like”. We get into the realities of formulation and R&D, how they approached finding the right manufacturing partner for a unique cooking process, and why they chose to st...
