On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
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On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
Chris Wendling - Transforming Carbone’s Restaurant Lore Into a Premier CPG Brand
Shelf Help: The Tactical CPG Podcast
41 minutes
1 month ago
Chris Wendling - Transforming Carbone’s Restaurant Lore Into a Premier CPG Brand
On this episode, we’re joined by Chris Wendling, Executive Vice President of Marketing at Carbone Fine Food, the fast-growing brand translating the iconic Carbone restaurant experience into the grocery aisle. Since launching in 2021, Carbone has quickly become one of the top-selling premium pasta sauce brands in America, expanding into club, mass, and specialty retailers. Chris shares how his sales leadership background helped build marketing structure around a rapidly scaling business. We ta...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
