On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
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On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
Gardar Stefansson - Hard Pivot to the Fastest Growing Spread Brand
Shelf Help: The Tactical CPG Podcast
39 minutes
4 weeks ago
Gardar Stefansson - Hard Pivot to the Fastest Growing Spread Brand
On this episode, we’re joined by Gardar Stefansson, Co-founder & CEO of GOOD GOOD - the fastest-growing spread brand in the U.S. Born in Iceland, GOOD GOOD offers no-added-sugar, fruit-first jams, jellies, chocolate spreads, and a vegan lemon curd, among others. Gardar shares how a looming write-off in a stevia/erythritol drops business sparked the pivot to spreads. He lays out the playbook on formulation, packaging that signals “indulgent but better,” moving from Amazon discovery to nati...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
