On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
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On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
Katie Hill - Riding the Craft Brewery Roller Coaster
Shelf Help: The Tactical CPG Podcast
34 minutes
2 months ago
Katie Hill - Riding the Craft Brewery Roller Coaster
On this episode, we’re joined by Katie Hill, the longtime marketing leader at Upslope Brewing - Boulder’s outdoors-first craft brewery known for cans-only packaging, community-driven events, and a “beer, people, planet” ethos. Katie has spent the last decade steering Upslope through the craft beer roller coaster, widening the aperture beyond beer while protecting the brand’s core identity. With deep experience across portfolio strategy, taproom-to-retail activation, and cause-led commun...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
