On this episode, we’re joined by Cody Allen and Alex Bennet, Co-Founders of Joon Foods, the award-winning pistachio brand that’s gone from zero to roughly 1,500 doors in just seven months. Built on a 300-year-old family recipe and a modern, flavor-forward approach, Joon is showing consumers what pistachios “really taste like”. We get into the realities of formulation and R&D, how they approached finding the right manufacturing partner for a unique cooking process, and why they chose to st...
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On this episode, we’re joined by Cody Allen and Alex Bennet, Co-Founders of Joon Foods, the award-winning pistachio brand that’s gone from zero to roughly 1,500 doors in just seven months. Built on a 300-year-old family recipe and a modern, flavor-forward approach, Joon is showing consumers what pistachios “really taste like”. We get into the realities of formulation and R&D, how they approached finding the right manufacturing partner for a unique cooking process, and why they chose to st...
Kristina Marino - Scaling Mr. Black, Kombrewcha and other BevAlc Leaders
Shelf Help: The Tactical CPG Podcast
28 minutes
2 weeks ago
Kristina Marino - Scaling Mr. Black, Kombrewcha and other BevAlc Leaders
On this episode, we’re joined by Kristina Marino, BevAlc consultant and marketing leader, who’s helped scale brands like Mr Black and Kombrewcha just to name a few. Kristina brings an operator’s lens to today’s bevalc reality: tougher distributor dynamics, shifting shopper behavior, and the need to design brands that earn repeat in both off-prem and on-prem. We get into what’s working now in bevalc: how to earn a distributor’s attention without overspending, why on-prem needs a purpose-built ...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Cody Allen and Alex Bennet, Co-Founders of Joon Foods, the award-winning pistachio brand that’s gone from zero to roughly 1,500 doors in just seven months. Built on a 300-year-old family recipe and a modern, flavor-forward approach, Joon is showing consumers what pistachios “really taste like”. We get into the realities of formulation and R&D, how they approached finding the right manufacturing partner for a unique cooking process, and why they chose to st...
