On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
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On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
Mitch Jacobsen - The Energy Tea That Was Born Out Of A Friend's Near-Death Experience
Shelf Help: The Tactical CPG Podcast
38 minutes
2 months ago
Mitch Jacobsen - The Energy Tea That Was Born Out Of A Friend's Near-Death Experience
On this episode, we’re joined by Mitch Jacobsen, P.Eng., Co-Founder & CEO of Rviita, a Calgary-based energy tea brand packaged in lightweight, resealable spouted pouches. Mitch went from petroleum engineer to beverage entrepreneur after a friend’s energy drink-related near-death experience. He walks us through the hard-won lessons of product development as a CPG newbie and why he chose to vertically integrate early and build a custom filling line. We also get tactical on distr...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
