On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
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On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
Scott Marcus - Scaling Vital Farms & Blue Zones Kitchen
Shelf Help: The Tactical CPG Podcast
51 minutes
1 month ago
Scott Marcus - Scaling Vital Farms & Blue Zones Kitchen
On this episode, we’re joined by Scott Marcus, CEO and Co-Founder of Blue Zones Kitchen, the mission-driven frozen foods brand rooted in the research behind the world’s longest-lived communities. After helping scale Vital Farms to the point of IPO and beyond, Scott set out to build a new kind of food company. Scott breaks down how he and his co-founders, Dan Buettner and Matt O’Hare, transformed decades of Blue Zones research into a modern CPG platform. We explore what it takes to build...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
