On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
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On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
On this episode, we’re joined by Sean Campbell, COO at Semifreddi’s - the Bay Area-based beloved artisan bakery known for its sourdough. Before Semifreddi’s, Sean led operations at Kiva Confections, helping scale one of the nation’s top cannabis edibles brands from ~$20M to ~$150M in revenue, and held ops roles at Double Rainbow Ice Cream and San Francisco Salt Company. He’s a rare operator who’s scaled ops in traditional food, frozen, ambient, and regulated cannabis, bringing a cross-c...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Jenny Thielen, CMO at Green Seed North America, and a seasoned CPG marketer who’s spent her career helping food and beverage brands find their footing, grow distribution, and scale sustainably. Jenny shares a wealth of insights on what it really takes to win in retail today - from how to de-risk growth and avoid costly pitfalls to how to build true shopper marketing muscle that drives velocity without burning cash. We dive into her playbook for hel...
