On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
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On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
Tyrel Johnson - The Ice Cream Upstart Taking Over the Freezer at Erewhon
Shelf Help: The Tactical CPG Podcast
33 minutes
2 weeks ago
Tyrel Johnson - The Ice Cream Upstart Taking Over the Freezer at Erewhon
On this episode, we’re joined by Tyrel Johnson, the Co-Founder & CEO of Natty Ice Cream, the high-protein, clean-label ice cream brand rapidly breaking into the frozen set. Tyrel and his brother Garrett turned a home fitness journey, a Ninja Creami obsession, and relentless R&D into a brand that's gaining traction fast. Tyrel shares the inside story of building Natty from a Breville machine to a fully licensed dairy manufacturing facility, then making the pivotal decision ...
Shelf Help: The Tactical CPG Podcast
On this episode, we’re joined by Gabriel González, Co-Founder and Co-CEO of Casalú, the rum-based RTD cocktail brand. In Gabriel’s own words, his goal is to build the Red Bull of Latino culture. We dive into the initial insight that rum was missing from the hard seltzer boom, and the broader cultural shift that made a Latino-first brand not just viable, but necessary. Gabriel shares how Casalú was built for their own community first, and why Latin culture becoming pop culture fundamentally ch...
