Send us a text In this Retail Readiness Round, Roberta sits down with Billie Asmus, creator and Founder of Repaint Studios, to break down what founders actually need to know before bringing an innovative product to retail shelves. Billie shares real-world insights on why market research must come before manufacturing, how skipping this step can lead to costly inventory mistakes, and what founders should validate before investing time and money into a new product. If you’ve ever thought “this ...
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Send us a text In this Retail Readiness Round, Roberta sits down with Billie Asmus, creator and Founder of Repaint Studios, to break down what founders actually need to know before bringing an innovative product to retail shelves. Billie shares real-world insights on why market research must come before manufacturing, how skipping this step can lead to costly inventory mistakes, and what founders should validate before investing time and money into a new product. If you’ve ever thought “this ...
5 Competitive Shopping Tips That Can Make or Break Your Pitch
Shelf Talks
14 minutes
3 months ago
5 Competitive Shopping Tips That Can Make or Break Your Pitch
Send us a text Are you pitching your product to the wrong retailers? In this solo episode of Shelf Talks, host Roberta Townes breaks down one of the most overlooked steps in preparing for retail success: competitive shopping. If you’re a founder with a product-based business struggling to figure out which retailers are the right fit for your brand, this episode is for you. Roberta shares insider tips on how to: Study the shelf to understand category layout and placementIdentify key players, p...
Shelf Talks
Send us a text In this Retail Readiness Round, Roberta sits down with Billie Asmus, creator and Founder of Repaint Studios, to break down what founders actually need to know before bringing an innovative product to retail shelves. Billie shares real-world insights on why market research must come before manufacturing, how skipping this step can lead to costly inventory mistakes, and what founders should validate before investing time and money into a new product. If you’ve ever thought “this ...
