Send us a text Numbers don’t have to be scary — especially when you’re tracking the ones that actually matter for retail success. In this solo episode, Roberta breaks down 5 essential retail metrics every founder should be tracking, even if spreadsheets aren’t your thing. You’ll learn how buyers evaluate your performance, which numbers influence reorders, and how to use these metrics to grow confidently on the shelf. If you want to scale in retail without feeling overwhelmed by data, this is ...
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Send us a text Numbers don’t have to be scary — especially when you’re tracking the ones that actually matter for retail success. In this solo episode, Roberta breaks down 5 essential retail metrics every founder should be tracking, even if spreadsheets aren’t your thing. You’ll learn how buyers evaluate your performance, which numbers influence reorders, and how to use these metrics to grow confidently on the shelf. If you want to scale in retail without feeling overwhelmed by data, this is ...
Nina Lombardo & Anna Kotler: Building O’ts Cookies Into a Shelf-Ready Brand
Shelf Talks
35 minutes
2 months ago
Nina Lombardo & Anna Kotler: Building O’ts Cookies Into a Shelf-Ready Brand
Send us a text In this episode of Shelf Talks, I sit down with Anna Kotler and Nina Lombardo, the powerhouse duo behind O’ts Cookies—a brand bringing globally inspired flavors to the classic oatmeal cookie. We dive into how Nina’s background in packaging design and Anna’s experience in brand management came together to transform a farmers’ market favorite into a retail-ready product. From testing recipes in the kitchen for weeks, to navigating co-packers, distributors, and retail launches, An...
Shelf Talks
Send us a text Numbers don’t have to be scary — especially when you’re tracking the ones that actually matter for retail success. In this solo episode, Roberta breaks down 5 essential retail metrics every founder should be tracking, even if spreadsheets aren’t your thing. You’ll learn how buyers evaluate your performance, which numbers influence reorders, and how to use these metrics to grow confidently on the shelf. If you want to scale in retail without feeling overwhelmed by data, this is ...
