She’s Taking Over is the go-to podcast for ambitious founders ready to scale smarter, lead better, and build a business that actually fits the life they want.
Hosted by Jenna Davies, consultant, strategist, and founder of Big Uppetite. Each episode blends raw behind-the-scenes stories with tactical insights on brand, business, mindset and growth. From navigating her personal and professional life and pivoting with purpose to raising capital and rebuilding from scratch, this is where the real founder conversations happen.
If you're evolving faster than your environment and ready to do the thing, this one's for you 🚀
Hosted on Acast. See acast.com/privacy for more information.
She’s Taking Over is the go-to podcast for ambitious founders ready to scale smarter, lead better, and build a business that actually fits the life they want.
Hosted by Jenna Davies, consultant, strategist, and founder of Big Uppetite. Each episode blends raw behind-the-scenes stories with tactical insights on brand, business, mindset and growth. From navigating her personal and professional life and pivoting with purpose to raising capital and rebuilding from scratch, this is where the real founder conversations happen.
If you're evolving faster than your environment and ready to do the thing, this one's for you 🚀
Hosted on Acast. See acast.com/privacy for more information.
What does it take to build a category-leading company, exit, and then choose to do it all again… but on a bigger stage?
In this episode, I sit down with Frank Greeff, co-founder of Realbase (acquired by Domain) and now building Kinso, to unpack how he thinks, hires, communicates and builds momentum. This is a candid look at the systems, standards and decisions behind scaling companies, attracting exceptional talent and using personal brand as a genuine growth engine.
We talk through:
Core ideas:
Key timestamps:
3:00 Scaling Realbase to 400 staff
4:06 Why Frank chose to build again
5:28 The 110-interview hiring philosophy
9:12 What actually builds culture
28:33 The content engine behind Kinso
31:52 Why Kinso hires people who want to be on camera
40:35 Personal brand as leverage
42:25 Documenting the build
52:08 Skills the next generation will need
I’m on a mission to bring that global, collaborative founder energy to Australia. If something in this episode hit home, pass it on to a founder who’ll appreciate it, and share it on your socials @jennadaviesmarketing.
Connect with Frank:
Instagram: https://www.instagram.com/frankgreeff_/
Kinso Instagram: https://www.instagram.com/kinso.app/
Kinso: kinso.ai
Hosted on Acast. See acast.com/privacy for more information.