Welcome to Shift Happens, the podcast that keeps you informed about the rapid changes in Big Tech, Media, and Film. Hosted and Produced by Litty Samuel, this show delves into the latest developments, trends, and innovations transforming these industries. Shift Happens takes you on a journey with in-depth reporting, expert interviews, and insightful analysis to help you stay ahead of the curve. Tune in to explore the shifts shaping our digital world and discover how they impact you.
All content for Shift Happens with Litty Samuel is the property of Litty Samuel and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Shift Happens, the podcast that keeps you informed about the rapid changes in Big Tech, Media, and Film. Hosted and Produced by Litty Samuel, this show delves into the latest developments, trends, and innovations transforming these industries. Shift Happens takes you on a journey with in-depth reporting, expert interviews, and insightful analysis to help you stay ahead of the curve. Tune in to explore the shifts shaping our digital world and discover how they impact you.
The Great Commerce Reorg Is Here—Who’s Ready for What’s Next
Shift Happens with Litty Samuel
44 minutes 30 seconds
9 months ago
The Great Commerce Reorg Is Here—Who’s Ready for What’s Next
Commerce has been one of the most reliable revenue drivers in digital media—but something is shifting. Dotdash Meredith, Hearst, and Food52 have all made major cuts to their commerce teams in recent months. And yet, the industry is still projected to grow.
So what’s really going on?
In this episode, I sit down with Nilla Ali, former EVP of Commerce at BuzzFeed and now co-founder of GAAN Creative, to unpack the real reasons behind the shake-up: AI disruption, Google algorithm changes, Amazon commission cuts, and the rise of creator-led conversion.
It's the great commerce re-org!
Shift Happens with Litty Samuel
Welcome to Shift Happens, the podcast that keeps you informed about the rapid changes in Big Tech, Media, and Film. Hosted and Produced by Litty Samuel, this show delves into the latest developments, trends, and innovations transforming these industries. Shift Happens takes you on a journey with in-depth reporting, expert interviews, and insightful analysis to help you stay ahead of the curve. Tune in to explore the shifts shaping our digital world and discover how they impact you.
