On this episode of Shining Light on Minnesota, we spotlight MagicBrad, a Minnesota-born creative who has spent his life blending imagination with entrepreneurship. Our mission is to highlight the people shaping our state in meaningful ways, and MagicBrad’s story fits that mission perfectly.

Brad “MagicBrad” Gudim discovered magic at just four years old, sparking a fascination with creativity and possibility that carried into adulthood. From childhood garage theaters to a long career in magic, marketing, and event production, he has partnered with major brands, produced expos, and built a reputation for turning ideas into impact.

In our conversation, MagicBrad shares how curiosity, collaboration, and playful thinking have guided his journey. He talks about making a living living life and why embracing both reality and wonder can open unexpected doors. It’s an inspiring look at a Minnesotan who continues to reinvent what is possible.