In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed. Jay shares the full playbook: → How they scaled from 50 samples a week to 10,000+ per month → Why TikTok Live is their secret weapon (now running 24/7) → Profitability rules and real numbers (contribution margins, ROAS, sample ROI) → Building...
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In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed. Jay shares the full playbook: → How they scaled from 50 samples a week to 10,000+ per month → Why TikTok Live is their secret weapon (now running 24/7) → Profitability rules and real numbers (contribution margins, ROAS, sample ROI) → Building...
This week on Shop the Scroll, we hit the panic button for an emergency episode. With TikTok Shop potentially shutting down in the U.S. this weekend, we dive deep into the chaos, uncertainty, and implications for brands, creators, and the entire e-commerce ecosystem. We cover: The Ban Drama: What’s actually happening, why this could be TikTok Shop’s final weekend, and the political tug-of-war behind the scenes.What It Means for Creators and Brands: How a shutdown could derail incomes, disrupt ...
Shop the Scroll Podcast
In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed. Jay shares the full playbook: → How they scaled from 50 samples a week to 10,000+ per month → Why TikTok Live is their secret weapon (now running 24/7) → Profitability rules and real numbers (contribution margins, ROAS, sample ROI) → Building...
