In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed. Jay shares the full playbook: → How they scaled from 50 samples a week to 10,000+ per month → Why TikTok Live is their secret weapon (now running 24/7) → Profitability rules and real numbers (contribution margins, ROAS, sample ROI) → Building...
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In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed. Jay shares the full playbook: → How they scaled from 50 samples a week to 10,000+ per month → Why TikTok Live is their secret weapon (now running 24/7) → Profitability rules and real numbers (contribution margins, ROAS, sample ROI) → Building...
0104 TikTok Shop Affiliate Groups & Growth Strategies
Shop the Scroll Podcast
35 minutes
9 months ago
0104 TikTok Shop Affiliate Groups & Growth Strategies
In this episode of Shop the Scroll, Ashley Wright and Zain Ali break down the role of TikTok Shop affiliate groups and how brands can leverage them for massive growth. We dive into: ✅ How affiliate groups work and why they matter for scaling ✅ The do’s and don’ts of working with creator communities ✅ Why some brands struggle in their first 90 days—and how to push through ✅ The impact of TikTok Shop bans, updates, and policy shifts ✅ Predictions for TikTok Shop in 2025 and why NOW is the best ...
Shop the Scroll Podcast
In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed. Jay shares the full playbook: → How they scaled from 50 samples a week to 10,000+ per month → Why TikTok Live is their secret weapon (now running 24/7) → Profitability rules and real numbers (contribution margins, ROAS, sample ROI) → Building...
