Luke Carthy is renowned for his expertise in driving double, even triple-digit growth for e-commerce brands. His keen understanding of the digital landscape and his innovative approach to conversion rate optimisation (CRO) have made him a sought-after name in the industry. Today, we have the privilege of delving into Luke's journey. We'll learn about his experiences, his strategies and his unique perspective on e-commerce growth. We'll discuss how he helps brands maximise their earning potential through better CRO, and what it takes to achieve such impressive results.