In this inspiring episode of the podcast, we sit down with Ruth Hannan and Hannah Webster, co-founders of Care Full Economy, to explore how personal experiences as carers shaped their mission to transform the UK’s approach to care.  Ruth and Hannah share their personal journeys into the world of unpaid care, opening up about the emotional, practical, and political realities of supporting loved ones. From there, we dive into the origins of Care Full—launched in 2023 to challenge the undervaluation of care in our economy. Discover the story behind the name "Care Full" and what it means for carers and society alike. Topics we cover: How today’s economy sidelines care and what a care-centered system could look like The transformative power of peer support and lived experience in reshaping policy Real-life stories of impact from Care Full’s work, bridging research and action The challenges Ruth and Hannah face as women and carers challenging the status quo — and where they find hope One crucial change they wish to see in how care is valued in the UK Plus, hear Ruth and Hannah’s heartfelt advice for carers who feel invisible or undervalued. Learn more about their work at carefulleconomy.co.uk and listen to more stories and insights by searching “Words of Affirmation” on your favourite podcast platform.