In this episode, we sit down with Shirar O’Connor, Vice President of Marketing at AdvanceCT, to explore how clarity, creativity, and strategy come together in one of the nation’s most successful economic development websites—recently honored with a Gold Award from IEDC. With nearly three decades of experience spanning the U.S., U.K., Netherlands, and beyond, Shirar offers a rare, global perspective on foreign direct investment (FDI) and economic development marketing. She shares how AdvanceCT...
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In this episode, we sit down with Shirar O’Connor, Vice President of Marketing at AdvanceCT, to explore how clarity, creativity, and strategy come together in one of the nation’s most successful economic development websites—recently honored with a Gold Award from IEDC. With nearly three decades of experience spanning the U.S., U.K., Netherlands, and beyond, Shirar offers a rare, global perspective on foreign direct investment (FDI) and economic development marketing. She shares how AdvanceCT...
Clarity Through Creativity: How AdvanceCT Elevated Connecticut’s Global Brand • Shirar O’Connor, Vice President of Marketing at AdvanceCT
ShovelTalk: An Economic Development Podcast
54 minutes
1 week ago
Clarity Through Creativity: How AdvanceCT Elevated Connecticut’s Global Brand • Shirar O’Connor, Vice President of Marketing at AdvanceCT
In this episode, we sit down with Shirar O’Connor, Vice President of Marketing at AdvanceCT, to explore how clarity, creativity, and strategy come together in one of the nation’s most successful economic development websites—recently honored with a Gold Award from IEDC. With nearly three decades of experience spanning the U.S., U.K., Netherlands, and beyond, Shirar offers a rare, global perspective on foreign direct investment (FDI) and economic development marketing. She shares how AdvanceCT...
ShovelTalk: An Economic Development Podcast
In this episode, we sit down with Shirar O’Connor, Vice President of Marketing at AdvanceCT, to explore how clarity, creativity, and strategy come together in one of the nation’s most successful economic development websites—recently honored with a Gold Award from IEDC. With nearly three decades of experience spanning the U.S., U.K., Netherlands, and beyond, Shirar offers a rare, global perspective on foreign direct investment (FDI) and economic development marketing. She shares how AdvanceCT...
