In this episode, we sit down with Shirar O’Connor, Vice President of Marketing at AdvanceCT, to explore how clarity, creativity, and strategy come together in one of the nation’s most successful economic development websites—recently honored with a Gold Award from IEDC. With nearly three decades of experience spanning the U.S., U.K., Netherlands, and beyond, Shirar offers a rare, global perspective on foreign direct investment (FDI) and economic development marketing. She shares how AdvanceCT...
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In this episode, we sit down with Shirar O’Connor, Vice President of Marketing at AdvanceCT, to explore how clarity, creativity, and strategy come together in one of the nation’s most successful economic development websites—recently honored with a Gold Award from IEDC. With nearly three decades of experience spanning the U.S., U.K., Netherlands, and beyond, Shirar offers a rare, global perspective on foreign direct investment (FDI) and economic development marketing. She shares how AdvanceCT...
Powering Communities: Lean Strategies and Data-Driven Growth • Erin Sparks, Great River Energy & Mid America EDC
ShovelTalk: An Economic Development Podcast
41 minutes
7 months ago
Powering Communities: Lean Strategies and Data-Driven Growth • Erin Sparks, Great River Energy & Mid America EDC
In advance of Mid-America EDC's Best Practices Conference we sat down with Erin Sparks, Economic Development Lead at Great River Energy and 2nd Vice President for Mid-America EDC. Erin shares a preview of what economic developers can expect to learn at the conference, along with the fun activities that are planned. She also shares invaluable insights from her journey in economic development, from her early days at CETA (Community and Economic Development Associates) to her current role suppor...
ShovelTalk: An Economic Development Podcast
In this episode, we sit down with Shirar O’Connor, Vice President of Marketing at AdvanceCT, to explore how clarity, creativity, and strategy come together in one of the nation’s most successful economic development websites—recently honored with a Gold Award from IEDC. With nearly three decades of experience spanning the U.S., U.K., Netherlands, and beyond, Shirar offers a rare, global perspective on foreign direct investment (FDI) and economic development marketing. She shares how AdvanceCT...
