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SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
Society for Healthcare Strategy & Market Development
150 episodes
2 weeks ago
SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.
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Health & Fitness
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All content for SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators is the property of Society for Healthcare Strategy & Market Development and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.
Show more...
Health & Fitness
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Focus on Findability: Thinking Beyond Search in the Age of AI
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
3 months ago
Focus on Findability: Thinking Beyond Search in the Age of AI
focus-on-findability-thinking-beyond-search-in-the-age-of-ai

As AI transforms how healthcare consumers search for and engage with information, the focus is shifting from traditional SEO to a broader concept: findability. In this episode, we explore how Cone Health and Geonetric are redefining digital strategy to ensure the right content reaches the right people at the right time, through AI-driven insights, optimized listings, and smarter content marketing.

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
SHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.