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In this episode, I sit down with Aykiz Shah, founder of Salaam Cola, to unpack her extraordinary journey. From rejecting a £108 million offer to taking a boycott-born brand global, all while navigating life as a niqaabi, mother of three, and wife.
Aykiz shares a story of courage, conviction, and vision.
Inside the conversation we cover:
– Turning down a £108m offer and the pushback that followed
– The origins of Salaam Cola and family boycott principles
– Boycotting root causes and building real alternatives
– Overcoming backlash while staying true to values
– Unity within the Ummah and overcoming division
– Charity, legacy, and global projects from schools to orphanages
– Challenges as a female founder and trademark battles
– Advice for sisters and the importance of family support
00:00:00 – Introduction and Guest Welcome – Aykiz Shah – Salaam Cola
00:02:13 – Turning Down the £108 Million Offer and Facing Pushback
00:07:00 – Origins of Salaam Cola and Family Boycott Principles
00:09:30 – Boycotting Root Causes and Creating Alternatives
00:11:20 – Overcoming Backlash and Staying True to Values
00:15:00 – Unity Within the Ummah and Overcoming Division
00:17:30 – Charity Work, Legacy, and Impact Projects
00:24:30 – Global Projects: Schools, Orphanages, and More
00:50:00 – Challenges as a Female Founder and Trademark Battles
01:16:00 – Advice for Sisters and Importance of Family Support
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