2025 is drawing to an end. The "word of the year" is ... Rage Bait.

In today's episode, Owen delves into the concept of 'Rage bait' and its impact on society. He discusses the Oxford English Dictionary's choice of 'Ragebait' as the Word of the Year, highlighting the irony of it. Owen then explores how rage and extreme content capture attention, driving engagement and monetization. He provides a four-part approach to avoid rage bait, including performing a rage audit, designing a rage-free environment, owning one's emotions, and rewarding positive content. The episode emphasizes the importance of making cool-headed decisions and fostering a positive online environment.

• Ragebait is a deliberate tactic to capture attention.
• The Oxford English Dictionary chose 'Ragebait' as Word of the Year.
• Extreme content drives online engagement and monetization.
• Perform a rage audit to identify triggers.
• Design your environment to minimize rage exposure.
• Own your emotions and avoid reactionary decisions.
• Reward positive content to influence algorithms.
• Cool-headed decisions are more effective than rage-fueled ones.
• Online anonymity reduces accountability for negative behavior, but erects no barriers for positive ones
• Positive engagement can create a better online environment.

Rage bait, ragebait Oxford English Dictionary, attention economy, hedonistic drift, social media algorithms, emotional regulation, online engagement, positive content, rage audit, environmental design