Irish whiskey continues to experience steady growth globally, thanks to new international markets, a heightened focus on luxury, and the category’s ability to innovate.
One such trailblazer is Jack Teeling, Founder and Managing Director of Teeling Whiskey Distillery. Earning recognition at this weeks' World Whiskey Awards 2024, we explore how the brand that – like its iconic phoenix emblem – helped Irish Whiskey rise from the ashes of an old-fashioned, out-of-date reputation and become a powerful global contender.
We discuss this emergence, and what it took for the brand to command its place in the premium, luxury international marketplace with a younger consumer base.
00:00 Introduction and Background
03:30 Starting Teeling Whiskey Company
08:14 Working with Family
10:18 The Rise of Premium Whiskey
12:43 Creating a Youthful Irish Whiskey Brand
17:19 Standing Out on the Shelf
20:43 Packaging and Branding
23:17 Different Collections and Consistency
28:18 Digital Engagement and Packaging
32:52 Bacardi Partnership and Expansion
Want to learn more about Jack & Teeling Whiskey Distillery?
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Teeling Whiskey website
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