S01E04: Building a community-led brand through the power of blockchain

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Signet Unpackaged

Signet

11 episodes

1 week ago

Delve into the world of premium spirits, wine, RTDs and no-lo drinks and get an exclusive glimpse behind the scenes of the industry. Through candid conversations and insider anecdotes, our guests reveal the secrets behind their most iconic bottles, discussing everything from the inspiration behind the design to the technical intricacies of production. Whether it's the sleek lines of a luxury vodka or the timeless heritage of a single malt whiskey, each bottle has a story to tell, and "Signet Unpackaged" is where those stories come to life.

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All content for Signet Unpackaged is the property of Signet and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Design

Arts

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S01E04: Building a community-led brand through the power of blockchain – Sammy Verghese from Degen Distillery

Signet Unpackaged

44 minutes 33 seconds

1 year ago

S01E04: Building a community-led brand through the power of blockchain – Sammy Verghese from Degen Distillery

How did Sammy Verghese go from nightclub promoter to CEO of Degen Distillery - a brand-new player in the premium drinks market, driven by his passion for technology and backed by Google?

In this episode, we discuss the significance of developing a growing community, creating exclusivity using blockchain systems, and entering the industry as a disruptor partnered with the biggest craft brewer in Europe, BrewDog.

Timings

00:00 Introduction and background

03:54 Underpinning the values and concept of Degen Distillery

09:34 Entering the market with BrewDog

11:52 Introducing the premium drinks industry to the tech world

24:46 Creating an original brand identity

38:20 Taking Degen Distillery to the next level. What’s next?