Having launched this year, The Heart Cut has taken the industry at pace, recognised at this year's Icons of Whisky Awards as the independent bottler to watch.
Drawing on her years of experience in the industry as a passionate whisky drinker, educator and brand ambassador for drinks powerhouses like Bacardi and Diageo, she has quite literally bottled her insights and knowledge into a brand that puts the spotlight on new-world whisky distilleries from across the globe.
In this episode, she talks about her take on breaking down unnecessary barriers to enable emerging interest and accessibility to the spirit, the importance of packaging and design to magnify the sensory appeal of the whisky and how important advocacy and education can be for a brand's success.
00:00 Introduction and Background
02:04 Entering the Whisky World
10:09 The Role of Bartenders and Advocacy in Whisky
27:02 Gender Barriers in Whisky Marketing
30:56 Introduction to Heart Cut and Independent Bottling
33:41 New World Whisky and Partnerships
39:22 Heart Cut's Name and Aesthetic
44:34 Packaging Design and Future Plans
Want to learn more about The Heart Cut?
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