As the first legal distillery on the island, the story behind the Isle of Raasay Distillery is a fascinating one. In an industry where the role of authentic provenance in brand marketing is increasingly discussed, it feels right to spotlight Raasay as a brand that is getting it right.
Co-founder and Master Distiller, Alasdair Day, gives us an inside look into the distillery’s ambitious growth plans, their aim of amplifying brand appreciation through experience and how their award-winning pack design derives from a deep connection to their craft and the island’s natural beauty.
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00:00 Introduction & background
06:16 Revitalising the island: community impact and economic growth
10:32 Building a vision on the Isle of Raasay
15:39 Product expansion and major milestones
23:40 Crafting a brand identity
30:13 Building customer loyalty
38:56 Future growth plans
46:07 Final thoughts
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Learn more about the Isle of Raasay Distillery
Visit the website: https://raasaydistillery.com/
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