
In this episode of The Simple Profit Podcast, Tu reveals the transformative business decision that catapulted InCourage Martial Arts' revenue from $1.8 million to an impressive $5.4 million. Tu dives deep into overcoming an identity crisis, rebranding the business, using data to make smart decisions, revamping the curriculum, and simplifying the business model—a combination that played a key role in this remarkable success story. Timestamps: 02:19 Finding the Perfect Name: InCourage Martial Arts 04:40 Curriculum Insight: Focusing on Kids 10:11 Marketing and Studio Design Transformation 13:57 Simplifying the Business Model Want to streamline and optimize your business? Visit us and schedule a free demo of MyStudio to see how our tools can help you achieve similar results at www.mystudio.io