
In Part 2 of this series CEO Zac Reznik briefs Tu on his latest progress since their last episode, and shares how he implemented Tu's strategy to increase Tenacity Martial Arts' revenue by 50% in just 6 weeks.
Learn about event-based marketing, leveraging local PTAs, and other ways to generate leads and trials for your business.
Timestamps: 03:45 Financial Challenges and Revenue Goals 11:46 Pricing and Competitive Analysis 18:48 Five Ways to Get Students 19:05 Leveraging Current Students for Referrals 20:40 Creating and Distributing VIP Cards 23:31 Gorilla Marketing Tactics 24:32 Building Relationships with PTAs 30:16 Handling Special Needs Students 33:39 Optimizing Storefront and Foot Traffic
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