Is your personalization strategy helping customers or creeping them out?

In the debut episode of Simplifiers, host Amel Gaily welcomes Solteq experts Pia Pekkala and Charlotte Wegeberg to explore why personalization so often fails and how to fix it?

With decades of experience in digital content, data, and regional marketing strategy, Pia and Charlotte bring refreshing honesty to a conversation that cuts through industry jargon.

Together, they unpack why personalization should be a mindset, not a tool, and how businesses can stop overengineering journeys and start delivering value. 

 You’ll learn how to recognise personalization pitfalls (like siloed data, wrong KPIS, and tech-for-tech 's-sake thinking), why transparency is critical, and how even a small shift in strategy can make a huge difference for your customers.

Whether you’re just starting your personalization journey or rethinking your entire digital stack, this episode gives you the clarity to move forward — and a framework to start small, measure what matters, and simplify the path to better experiences. 

You’ll walk away with: 

• A clear understanding of why most personalization efforts fail 

• Fresh insights on how to make data-driven personalization more ethical, transparent, and effective 

• A framework for evaluating your company’s personalization maturity — and determining the next steps.

Perfect for CMOs, digital leads, eCommerce strategists, CRM professionals, and curious minds navigating customer-centric innovation.

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🎧 Simplifiers is the podcast that cuts through the complexity of digital transformation to reveal what works. Created by Solteq, hosted by Amel Gaily, and built for anyone who believes clarity beats complexity - every time.

This podcast is proudly created and produced in partnership with Hear Hear Media.

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