Letting Go to Grow: How Strategic Outsourcing Focused on Values Built a Profitable Business for Sue McGary, Founder of French Affair

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Sincerely Yours

Sincerely Yours Podcast

17 episodes

1 week ago

Welcome to the Sincerely Yours podcast, a little corner of the audio world for inspirational, informative content with the aim of helping you build, flow and grow as a business owner, content creator and person. Sincerely Yours is about creating genuine connections. In a world where marketing messages bombard us from all angles, it can be hard to cut through the noise and truly connect with our audience. That's why I believe that marketing is ultimately about building relationships – and through this podcast, I hope to inspire and empower listeners to do just that. So, join me as we explore the exciting world of marketing and work together to create meaningful connections. Love what you hear, sign up for Sincere Copy's newsletters and links to all freebies and tools at http://sincerecopy.com/podcast.

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Letting Go to Grow: How Strategic Outsourcing Focused on Values Built a Profitable Business for Sue McGary, Founder of French Affair

Sincerely Yours

48 minutes 4 seconds

2 years ago

Letting Go to Grow: How Strategic Outsourcing Focused on Values Built a Profitable Business for Sue McGary, Founder of French Affair

In this episode, the founder of the beautiful European table linen business French Affair, Sue McGary, generously shared her journey to growing her business, from operating her market stall to building a profitable e-commerce and pop-up market business. Sue shares:

how strategically outsourcing helped transform her business
how she keeps her values and mission alive in her business while outsourcing
tips on finding the right outsourcing partners and budgeting for outsourcing
what is the reticular activating system, and how has it helped Sue reframe her thinking about challenges and solutions
the importance of finding joy in things we do

If you are contemplating outsourcing certain aspects of your business but need help figuring out where to start or are hesitant to let go, this is the episode for you.

If you're after some beautiful European table linens, Sue kindly offers 10% off French Affair items for a limited time. You can use the code SY10 at checkout.

Connect with Sue at:

Website: https://frenchaffair.com.au/
Instagram: https://www.instagram.com/frenchaffair.sue/