We take a thorough look at the nature of soft power, how it can be used, and whether or not a country truly needs it to explore China's soft power deficit and what can be done to fix it. While China does have SOME soft power, arguably its lack of the charm of its neighbours and rivals means its culture and ideology is often met with suspicion or outright rejection. This can lead to difficulties when interacting on the global stage, for example when it comes to pandemic management, border rela...