Ep 27 - Why Brilliant Consultants Struggle to Win High-Fee Clients You’re technically exceptional.You’ve worked at top firms.Yet winning premium clients still feels like an uphill battle. This episode explains why — and why skill was never the problem. Some of the most technically gifted consultants never reach consistent six-figure income — not because they lack ability, but because the market can’t see their value. In this episode, we unpack the core paradox facing independent experts: when you leave a big firm, technical skill stops being a differentiator and becomes the entry fee. We explore why positioning, not competence, determines who wins high-fee clients — and break down the seven communication mistakes that quietly commoditise even the best professionals. If you’re a QS, engineer, architect, or specialist consultant struggling with feast-or-famine income, this conversation will fundamentally change how you think about authority, pricing, and visibility. If you liked this episode, and would like more valuable content on how to start or scale your own business come and join my free Skool community here  https://www.skool.com/quantity-surveying-coaching-9986/about