Bradley Jacobs breaks down his most viral LinkedIn post that garnered 750,000 views and generated 22 sales calls. Using his insider experience at Uber's Raleigh launch, Bradley reveals the five key components that made this content resonate: a compelling hook, detailed storytelling, specific insights, clear structure, and an engaging winner-versus-loser narrative. He demonstrates how fractional experts can replicate this success without brand-name credentials by focusing on customer pain points, unique value propositions, and authentic experiences. Bradley emphasizes that viral content isn't just about engagement—it's about building trust and authority with your ideal clients. He shares practical strategies for creating LinkedIn content that attracts the right prospects, including his three-pillar content framework and the importance of consistent posting. The episode provides actionable insights for fractional professionals looking to leverage LinkedIn for client acquisition and business growth.
Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/
00:00 - Introduction and Episode Overview
00:33 - Viral Content vs Targeted Engagement
01:18 - LinkedIn Content Strategy Goals
01:51 - Analyzing the Viral Post Hook
02:44 - Inside Look at Brand Recognition
03:58 - The Power of Storytelling
04:40 - Specific Details Drive Engagement
05:59 - Geographic Strategy Differences
07:04 - Post Structure and Readability
07:51 - Winner vs Loser Narrative Appeal
09:12 - Replicating Success Without Brand Names
10:14 - Understanding Customer Pain Points
11:18 - Creating Relevant Content Stories
12:28 - Building Authority Through Consistency
13:52 - Results from Viral Content Strategy
14:48 - Sustainable Client Acquisition
15:16 - Episode Wrap-up and Next Steps