Former engineer Lasada Pippen reveals how he overcame crippling fear and self-doubt to build a successful keynote speaking and coaching business. This powerful conversation explores the emotional challenges of entrepreneurship that most people never talk about.

Discover Lasada's unique approach to business development, including his door-to-door strategy that landed him speaking engagements and coaching clients. Learn why he worked for free for nearly seven years and how that investment paid off exponentially. Bradley Jacobs and Lasada dive deep into the psychology of fear, the importance of finding your unique differentiator, and why purpose-driven businesses outperform money-driven ones every time.

Learn More: Scale your fractional practice: https://mylance.co Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/00:00 - Introduction and guest background

01:56 - Leaving engineering for purpose-driven work

02:25 - Overcoming imposter syndrome early on

04:11 - Wife's role in pushing toward dreams

05:56 - Mirror moment: taking ownership

06:22 - Operating with fear vs eliminating fear

08:01 - Converting fear into excitement

08:38 - Courage means doing it anyway

10:32 - Finding your unique differentiator

12:16 - Energy as competitive advantage

13:30 - Tom Brady mindset example

14:55 - Underdog mentality in business

16:02 - Emotional side of entrepreneurship

17:25 - Einstein's persistence philosophy

18:04 - Rejection and the thousand no's

18:32 - Quitters Day phenomenon

21:04 - Fear patterns and business hurdles

24:37 - First months after leaving corporate

28:08 - Surviving the roller coaster period

28:56 - Most effective marketing strategies

30:43 - Performance-based client acquisition

31:16 - Door-to-door business development

34:22 - Daily action vs occasional effort

35:27 - Free assessment offering strategy

36:16 - Early days with minimal resources

37:17 - Seven years of free speaking

39:15 - Purpose over profit mindset

43:36 - How to connect with Lasada