Bradley Jacobs welcomes Ash Seddeek, founder of Mivante and fractional Organizational Change Management Advisor, who has worked with executives at Cisco, Uber, and Google. This conversation explores the psychological barriers that hold fractional consultants back from reaching their full potential, centered around the powerful Marianne Williamson quote: "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure."

Ash reveals how limiting beliefs—often rooted in fear of success, losing relationships, or leaving behind proven expertise—prevent professionals from expanding their practices. The discussion covers practical strategies including the "meeting with self" framework, the Own It-Win It-Crush It model for fractional consultants, and how to reframe business development from "sales" to problem-solving conversations. Ash emphasizes the importance of vulnerability with clients, creating referenceability through exceptional work quality, and building a community of fellow professionals to combat isolation. Whether you're struggling with perfectionism, avoiding business development, or transitioning from corporate to fractional work, this episode provides actionable wisdom for pushing past fear and letting your light shine.

Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

00:00 Introduction and Ash's background

01:05 Our deepest fear: powerful beyond measure

02:34 Fear of losing relationships through success

04:01 Uncovering subconscious limiting beliefs

05:40 The Friday meeting with self practice

07:13 Pushing boundaries vs. playing it safe

08:59 Learning from failure and giving permission

10:13 Perfectionism and self-worth from accomplishment

11:15 Fear of success: losing relationships

12:21 Parental expectations and success

14:32 Other fears beyond losing relationships

16:00 Giving up proven expertise for the unknown

17:21 Corporate support system vs. going solo

19:12 Own It-Win It-Crush It framework

20:22 Business development is mandatory, not optional

21:22 Reframing sales as conversations

23:05 Companies have problems to solve

24:52 Looking for problems vs. doing sales

25:23 Who are you not to be brilliant?

27:28 Playing small doesn't serve the world

28:36 Showing vulnerability with clients

30:23 Inviting clients into vulnerability

31:18 Letting your light shine liberates others

32:16 The ripple effect of showing up big

33:02 Actionable steps: the reset framework

36:27 Finding your mastermind group

37:07 How to connect with Ash

37:38 The importance of working with a coach