Bradley Jacobs reveals the simplified marketing strategy that powers Mylance's growth in under one hour per week. After years of trial and error with various marketing channels, Bradley has narrowed his focus to two primary pillars: strategic podcasting and LinkedIn content creation.
The key insight centers on creating one piece of high-quality content weekly through this podcast, then transforming that single recording into multiple content formats across platforms. From each episode, Bradley generates blog posts, newsletters, LinkedIn content, and short-form videos for distribution across LinkedIn, Instagram, X, and YouTube Shorts. This pyramid approach maximizes reach while minimizing time investment.
The game-changing element involves strategic guest selection—choosing experts who add tremendous value, have established audiences, and offer complementary services. These guests naturally amplify reach by sharing content with their networks, creating partnership opportunities and often leading to reciprocal podcast appearances.
Bradley emphasizes the importance of overcoming imposter syndrome when approaching high-profile guests, focusing on quality content that resonates with your ideal customer's pain points. He also shares practical tools like Podmatch.com for guest discovery and highlights the critical role of having production support for accountability and execution.
Learn More:
Scale your fractional practice: https://mylance.co
Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/