Starting a business has never been easier—which means standing out has never been harder. Bradley Jacobs explains why your founder story is the most underutilized asset in your marketing toolkit and how to use it effectively on LinkedIn.
Discover the framework for sharing authentic professional experiences that build trust without feeling cringy or self-promotional. Bradley shares insights from six years of daily LinkedIn posting, including how to overcome the fear of judgment, avoid preachy content, and create stories that only you can tell. Whether you're a fractional executive, consultant, or service provider, this episode provides actionable strategies for turning LinkedIn into a client attraction engine through genuine storytelling.
Learn More:
Scale your fractional practice: https://mylance.co
Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/
00:00 Introduction to Mylance updates
00:25 Your founder story as untapped asset
00:43 Why trust is the new differentiator
01:22 How referrals transfer trust instantly
01:51 Using LinkedIn for consistent visibility
02:21 Understanding LinkedIn's algorithm
02:30 The 1% creator vs 99% scroller reality
02:47 Stories beat self-promotion every time
03:10 Building one-to-many relationships
03:37 The power of following someone's journey
04:06 Personal anecdotes create familiarity
04:40 Focus on problems you actually solve
05:06 Bradley's six-year LinkedIn strategy
05:31 Building audience through consistency
05:58 Bringing people into your ecosystem
06:17 Common pitfall: The preachy post
06:32 Share what you do, not what they should
06:55 Why vulnerability creates connection
07:39 The perfect image is unrelatable
08:00 Vulnerability builds trust and intimacy
08:20 Getting over the fear of posting
08:42 Fear of judgment and looking bad
08:53 Fear of contributing to LinkedIn noise
09:14 Your stories are inherently unique
09:36 Standing out through authenticity
09:47 Overcoming fear of rejection
10:06 The man in the arena mindset
10:32 Sideline critics vs arena players
10:58 Can your ego handle the haters?
11:21 The Joe Rogan polarization example
11:47 Value for millions vs one critic
12:04 Recap: Your founder story superpower
12:28 Avoiding preachy posts conclusion
12:48 Closing thoughts and call to action
13:00 Free resources and community offer