Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.
This podcast is brought to you by Merac. We're here to help attractions unlock growth with innovative solutions, expert insights, and customer-first strategies.
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Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.
This podcast is brought to you by Merac. We're here to help attractions unlock growth with innovative solutions, expert insights, and customer-first strategies.
The Role Of Data For Visitor Attraction Management with Jim Deegan and Ernesto Batista- Sanchez
Skip the Queue
51 minutes 42 seconds
2 months ago
The Role Of Data For Visitor Attraction Management with Jim Deegan and Ernesto Batista- Sanchez
Paul Marden is joined by Professor Jim Deegan, founder of the National Centre for Tourism Policy Studies at the University of Limerick, and Ernesto Sánchez-Batista, a specialist in destination planning and digital transformation. They discuss how data is reshaping the visitor experience, using the Cliffs of Moher as a real-world case study. The conversation dives into the creation of the new Tourism Data Dashboard, how it’s being used to improve visitor flow, planning, and overall satisfaction, and what this means for the future of tourism and attractions.
Skip the Queue
Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful.
This podcast is brought to you by Merac. We're here to help attractions unlock growth with innovative solutions, expert insights, and customer-first strategies.
