In this episode of SKUFood Recipes for Success, we sit down with Jake Karls, the unapologetically authentic and refreshingly relatable Co-founder & Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand that went from a Montreal condo kitchen to tens of millions of bars sold across thousands of retail stores. Jake brings a no-BS approach to brand building. For him, the real differentiator isn’t just product innovation—it’s human connection, consistent storytelling, and havin...
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In this episode of SKUFood Recipes for Success, we sit down with Jake Karls, the unapologetically authentic and refreshingly relatable Co-founder & Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand that went from a Montreal condo kitchen to tens of millions of bars sold across thousands of retail stores. Jake brings a no-BS approach to brand building. For him, the real differentiator isn’t just product innovation—it’s human connection, consistent storytelling, and havin...
S01 E31: Disrupting Snacking: How Mid-Day Squares Created a Community
SKUFood Recipes for Success
39 minutes
5 days ago
S01 E31: Disrupting Snacking: How Mid-Day Squares Created a Community
In this episode of SKUFood Recipes for Success, we sit down with Jake Karls, the unapologetically authentic and refreshingly relatable Co-founder & Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand that went from a Montreal condo kitchen to tens of millions of bars sold across thousands of retail stores. Jake brings a no-BS approach to brand building. For him, the real differentiator isn’t just product innovation—it’s human connection, consistent storytelling, and havin...
SKUFood Recipes for Success
In this episode of SKUFood Recipes for Success, we sit down with Jake Karls, the unapologetically authentic and refreshingly relatable Co-founder & Chief Rainmaker of Mid-Day Squares, the good-for-you chocolate brand that went from a Montreal condo kitchen to tens of millions of bars sold across thousands of retail stores. Jake brings a no-BS approach to brand building. For him, the real differentiator isn’t just product innovation—it’s human connection, consistent storytelling, and havin...
